The world’s largest restaurant company in terms of system units, with nearly 38,000 branches in over 120 countries and territories, Yum’s success during this period can be attributed to its operations in China, which contributed more than half of Yum’s $3.6 billion revenue during the period.
The biggest Western restaurant operator in the country, Yum’s strategy of introducing leading brands across China has seen it open 192 new restaurants since June. Globally, 394 new units have been opened in the last quarter with group-wide profits growing by 18 percent. In response to these results Yum Brands has raised its full-year outlook.
